AI search has quietly rewritten the visibility rulebook. The question for brands in 2026 isn't just "How do I rank on Google?" — it's "How do I get mentioned inside the answer itself?" Over the last 18 months, we've audited dozens of client sites for AI Overview and ChatGPT visibility, and the playbook that actually works looks very different from classic SEO. Here's what the latest 2026 data shows, and what we now recommend to every brand that wants to be cited — not just ra